Completely revised and updated to reflect todays dynamic business environment the ernst young business plan guide third edition leads you carefully through every aspect involved in researching writing and presenting a winning business plan illustrating each step of this process with realistic examples this book goes far beyond simply discussing what a business plan is it explains why certain information is required how it may best be presented and what you should be aware of as . The ernst young business plan guide ernst young business guide series siegel eric s schultz loren a ford brian r carney david c isbn . Completely revised and updated to reflect todays dynamic business environment the ernst young business plan guide third edition leads you carefully through every aspect involved in researching writing and presenting a winning business plan illustrating each step of this process with realistic examples this book goes far beyond simply discussing what a business plan is it explains why certain information is required how it may best be presented and what you should be aware of as . The ernst young guide for producing a business plan primarily for early stage technology companies is focused on the fundraising function many investors have commented that they do not want to read 50 page business plans so when raising finance and talking to venture capitalists vcs try to limit the business plan excluding appendices to. Completely revised and updated to reflect todays dynamic business environment the ernst young business plan guide third edition leads you carefully through every aspect involved in researching writing and presenting a winning business plan illustrating each step of this process with realistic examples this book goes far beyond simply discussing what a business plan is it explains why certain information is required how it may best be presented and what you should be aware of as both